branding featured project
Lates is a late night restaurant looking to push boundaries and innovate in their market. Creating a brand that maximizes the customers experience while communicating the company mission through design. The logo design expressed the moon and highlighted the smile hidden within the design. Complementing the stand alone wordmark. From there we created a full identity consisting of the printed products before we developed the State Of Art approach of adapting the app design and rewards program.
color palette
The color palette consists of three color vibrant colors that portray the company mission through color theory. Use of the bright pink to motivate action and compliment masculinity. While the light pink calms down the art to your eye and gives the art a feminine element.
font choice
Bonkers
Using a bold san serif font we created a corporate identity that compliments the rest of the design. The Boldness to compliment the stand-out design strategy and san serif font in that can be used as title text or body text. The curves and angles of the logo are a direct compliment to the circular logo and grab attention of the viewer.
The Night Owl Rewards Program
The rewards program that takes this business from unkown to many to a go-to late night resturant. Using the smile app you can order your food, track your rewards, and manage your currency all in one seamless experience. Competeing with corporate competitors this is a must to drive sales and expand on an already industry leading business.
branding featured project
Lates is a late night restaurant looking to push boundaries and innovate in their market. Creating a brand that maximizes the customers experience while communicating the company mission through design. The logo design expressed the moon and highlighted the smile hidden within the design. Complementing the stand alone wordmark. From there we created a full identity consisting of the printed products before we developed the State Of Art approach of adapting the app design and rewards program.
color palette
The color palette consists of three color vibrant colors that portray the company mission through color theory. Use of the bright pink to motivate action and compliment masculinity. While the light pink calms down the art to your eye and gives the art a feminine element.
font choice
Bonkers
Using a bold san serif font we created a corporate identity that compliments the rest of the design. The Boldness to compliment the stand-out design strategy and san serif font in that can be used as title text or body text. The curves and angles of the font are a direct compliment to the circular logo and grab attention of the viewer.
The Night Owl Rewards Program
The rewards program that takes this business from unkown to many to a go-to late night resturant. Using the smile app you can order your food, track your rewards, and manage your currency all in one seamless experience. Competeing with corporate competitors this is a must to drive sales and expand on an already industry leading business.