branding featured project 

The Donut Headquarters is your one stop shop for everything breakfast. Taking on corporate competitors they needed a way to distinguish them in a market where every competitor is on trend with digital and corporate identity. 

color palette 

Red; Red is a very emotionally intense color. It enhances human metabolism, increases respiration rate, and raises blood pressure. Keeping this in mind we used it as a accent color to the base color black. With the trucks being red we designed with black as the base in most of the designs. With the designs that had a red base having either black or white overtone. This helped the corporate palette stay clean and still be bold in cases it needed to be or tone it down for more professional material. 

branding featured project 

The Donut Headquarters is your one stop shop for everything breakfast. Taking on corporate competitors they needed a way to distinguish them in a market where every competitor is on trend with digital and corporate identity. 

color palette 

Red; Red is a very emotionally intense color. It enhances human metabolism, increases respiration rate, and raises blood pressure. Keeping this in mind we used it as a accent color to the base color black. With the trucks being red we designed with black as the base in most of the designs. With the designs that had a red base having either black or white overtone. This helped the corporate palette stay clean and still be bold in cases it needed to be or tone it down for more professional material. 

font choice

Using a font that is easy to read and can be used on materials is the best option for a company in which uses menus and informational material. Along with the easy to read feature this font is easily accessible on most devices/platforms.